Boost the real-time visibility of your supply chain to anticipate unforeseen events

What is Supply Chain Visibility?

Supply chain visibility refers to the ability of companies to track, analyze, and anticipate logistics flows in real time, from raw material sourcing to final delivery to the customer.

This monitoring and transparency are now possible thanks to the vast amounts of data generated by technology. That is why visibility relies on advanced solutions such as IoT, artificial intelligence, embedded computing, and GPS tracking.

With real-time visibility, companies can optimize logistics operations, improve performance, and increase profitability.

Why is real-time visibility a key challenge for the supply chain?

The global supply chain is constantly evolving, influenced by multiple factors:

• Technological advances,
• Geopolitical tensions,
• Regulatory changes,
• Economic fluctuations, …

These elements can cause unforeseen disruptions such as delivery delays, stock shortages, rising logistics costs, or customs bottlenecks.

In the face of such uncertainties, real-time visibility becomes a strategic lever. It allows companies to anticipate disruptions, quickly identify alternative solutions, and adopt a more agile approach. With better traceability of flows, businesses reduce costs linked to unexpected events, adjust decisions in real time, and ensure operational continuity.

What are the benefits of better visibility?

• Anticipate disruptions and improve responsiveness: With instant access to information, you can react faster and choose the best alternative in case of a problem. Predictive data also allows you to foresee issues, such as a delivery delay.
• Reduce logistics costs: Better traceability of flows optimizes resource use and avoids additional costs caused by delays.
• Improve customer experience and boost satisfaction: Customers demand more transparency and reliability in tracking their orders. With real-time visibility, you can provide accurate information about delivery status and proactively inform them of any delay, thereby strengthening trust.
• Enhance collaboration across the supply chain: Data and information sharing among all stakeholders—suppliers, carriers, distributors—improves coordination and responsiveness. Decisions can be made faster and more effectively.
• Secure the supply chain: In the event of an incident or dispute, precise traceability of goods helps identify bottlenecks throughout the logistics chain.

How to improve supply chain visibility?

Improving visibility relies on a digital and collaborative approach. To ensure optimal flow monitoring and anticipate disruptions, companies must implement tailored strategies and leverage innovative technologies. Key levers include:

• Integrating technologies such as TMS (Transport Management Systems) or WMS (Warehouse Management Systems) to centralize and analyze data in real time.
• Streamlining communication across all supply chain stakeholders, from suppliers to carriers to distributors.
• Leveraging artificial intelligence to detect trends, optimize routes, and predict risks for proactive management.
• Automating processes by integrating systems and robotics to reduce manual interventions and minimize human error.

What tools help achieve better supply chain visibility?

• Supply chain management software (TMS and WMS): to control goods flows in real time.
• Predictive algorithms: powered by machine learning and hundreds of data points, enabling accurate ETA (Estimated Time of Arrival) forecasting.
• Shipment tracking: smart solutions collect and centralize data from multiple sources to geolocate shipments and track their status in real time, with no manual effort.
• System interconnectivity: collaborative platforms allow stakeholders to share data in real time, ensuring continuous traceability and faster decision-making.
• Dashboards: tailored to strategic needs, dashboards organize data to provide a clear, global, and real-time vision of international transport activity.